SES London Agenda - Conference: Feb 17-19, Training: Feb 20
Tuesday, February 17, 2009
| 8:00am-6:30pm | Registration | ||
| 8:00am-9:00am | Morning Coffee | ||
| 9:00am-10:00am | Conference Welcome/Orientation & Opening Keynote Matt Mason Author of The Pirate's Dilemma |
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| 10:00am-11:00am | Grand opening of the Expo Hall/Coffee | ||
| Strategic Development Workshops | |||
| 11:00am-12:00pm | Search Around the World: US, Europe & Asia | Search Industry Update | Universal & Blended Search |
| 12:00pm-1:00pm | Networking Lunch in the Expo Hall | ||
| 1:00pm-2:00pm | Sponsored Session | Sponsored Session | Sponsored Session |
| 2:00pm-2:15pm | Session Interval | ||
| 2:15pm-3:15pm | Orion Panel Measuring Success in a 2.0 World |
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| 3:15pm-3:45pm | Afternoon Break in the Expo Hall | ||
| 3:45pm-4:45pm | The State of Search Integration | Search Resources: Building A Better Economic Model | Online Video Update - The Next Wave |
| 4:45pm-5:00pm | Session Interval | ||
| 5:00pm-6:00pm | Why Does Search Get All the Credit? | Analytics: Data Into Action | Mobile Search Update - The Next Generation |
| 6:00pm-7:00pm | Networking Cocktail Reception in the Expo Hall | ||
Wednesday, February 18, 2009
| 8:00am-6:00pm | Registration | ||
| 8:00am-9:00am | Morning Coffee | ||
| 9:00am-10:00am | Morning Keynote | ||
| 10:00am-10:30am | Morning Coffee in the Expo Hall | ||
| Fundamentals Track | Organic Track | Advertising Track | |
| 10:30am-11:45am | Introduction to Search Engine Marketing | SEO Through Blogs & Feeds | Search Advertising Tools |
| 11:45am-12:00pm | Session Interval | ||
| 12:00pm-1:15pm | Search Engine Friendly Design | News Search SEO | Searcher Behaviour Research Update |
| 1:15pm-2:15pm | Networking Lunch in the Expo Hall | ||
| 2:15pm-3:30pm | Search Advertising 101 | Video & Podcast SEO | Ads in a Quality Score World |
| 3:30pm-4:00pm | Afternoon Break in the Expo Hall | ||
| 4:00pm-5:15pm | Link Building Basics | Pay-for-Performance: Winning Strategies for Advertisers and Agencies | Effective Contextual Search Management |
| 5:15pm-5:30pm | Session Interval | ||
| 5:30pm-6:45pm | Keywords & Content: Search Marketing Foundations | Organic Listings Forum | Advanced Paid Search Techniques |
Thursday, February 19, 2009
| 8:00am-4:00pm | Registration | ||
| 8:00am-9:00am | Morning Coffee | ||
| Beyond Fundamentals | Issues & Tactics Track | Improve Me Track | |
| 9:00am-10:15am | Balancing Paid & Organic Listings | Brand & Reputation Management | Ad Copy & Continuity Clinic |
| 10:15am-10:30am | Session Interval | ||
| 10:30am-11:45am | Search Term Research & Targeting | Social Media Optimization | Landing Page Testing & Tuning |
| 11:45am-12:45pm | Lunch | ||
| 12:45pm-2:00pm | Successful Site Architecture | Duplicate Content & Multiple Site Issues | Search Advertising Clinic |
| 2:00pm-2:15pm | Session Interval | ||
| 2:15pm-3:30pm | Beyond Linkbait: Getting Authoritative Mentions Online | Affiliate & Search Marketing Square Off | Site Clinic |
| 3:30pm-3:45pm | Afternoon Break | ||
| 3:45pm-5:00pm | Dynamic Websites: Beyond the Basics | Site Clinic | Local Search Marketing Tactics |
Friday, February 20, 2008 - Training (Additional registration fee applies)
| 7:00am-8:00am | Continental Breakfast | ||
| 8:00am-12:00pm | Reaching Your Audience Through Blogs Jennifer Laycock, Search Engine Guide |
Mobile Marketing 101 Cindy Krum, Blue Moon Works, Inc. |
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| 12:00pm-1:00pm | Lunch Break | ||
| 1:00pm-5:00pm | Link and Reputation Workshop Dixon Jones, Receptional |
Site Architecture Workshop Alan Perkins, SilverDisc Limited |
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Past Events
SES London 2008 »
SES London 2007 »
SES London 2006 »
SES London 2005 »
SES London, Feb 09 »
SES New York, Mar 09 »
SES Toronto, Jun 09 »
SES San Jose, Aug 09 »
SES London 2008 »
SES London 2007 »
SES London 2006 »
SES London 2005 »
SES London, Feb 09 »
SES New York, Mar 09 »
SES Toronto, Jun 09 »
SES San Jose, Aug 09 »
Who should attend?
Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
